| [LIVE] BASED White Face Towel | Simple. Effective. BASED.$30.00 · 5 rating | Hand Towels | 2026-08-13 | — | 149 | $4,470.00 |
| [LIVE] BASED Wooden Comb | Anti-Static & No Snag | Simple. Effective. BASED.$30.00 · 5 rating | Hair Brushes & Combs | 2026-08-13 | — | 352 | $10,560.00 |
| [LIVE] BASED Scalp Scrubber | Deep Cleanse & Exfoliate | Soft Bristle, Gentle on Scalp | Simple. Effective. BASED.$30.00 · 4.7 rating | Hair Brushes & Combs | 2026-08-13 | — | 474 | $14,220.00 |
| BASED Wooden Comb | Anti-Static & No Snag | Simple. Effective. BASED.$30.00 · 4.8 rating | Hair Brushes & Combs | 2026-08-13 | — | 837 | $25,110.00 |
| BASED Scalp Scrubber | Deep Cleanse & Exfoliate | Soft Bristle, Gentle on Scalp | Simple. Effective. BASED.$30.00 · 4.8 rating | Hair Brushes & Combs | 2026-08-13 | — | 1.9K | $56,700.00 |
| BASED Definition & Hold Duo | Curl Cream & Curl Gel Bundle | For Defined, Frizz-Free Curls with Strong Hold | Science-Backed Ingredients$40.00 · 4.7 rating | Mousse & Gel | 2026-08-13 | — | 4.2K | $167.8K |
| BASED Definition & Volume Duo | Curl Mousse & Curl Cream Bundle | For Defined, Voluminous, Frizz-Free Curls | Science-Backed Ingredients$40.00 · 4.7 rating | Mousse & Gel | 2026-08-13 | — | 4.9K | $197.4K |
| BASED Hydration Definition Hold Trio | Leave-In Conditioner, Curl Cream, Curl Gel Bundle | For Hydrated, Defined Curls with Strong Hold | Science-Backed Ingredients$60.00 · 4.8 rating | Mousse & Gel | 2026-08-13 | — | 5.2K | $310.7K |
| BASED Curl Trio | Curl Mousse, Curl Gel & Curl Refresh Spray | For Hydrated, Defined, & Frizz-Free Curls | Science-Backed, High Performance$100.00 · 4.7 rating | Mousse & Gel | 2026-08-13 | — | 6.1K | $605.4K |
| BASED Texture & Style Duo | Texture Powder + Pomade | Volume, Texture & Hold | Science-Backed, High Performance$60.00 · 4.7 rating | Hair Styling Powders | 2026-08-13 | — | 6.9K | $411.0K |
| BASED Body Lotion | Amber Scent | Advanced Moisture Binding, Deeply Nourished, Visibly Radiant | Simple, Effective, BASED.$25.00 · 4.8 rating | Body Lotions & Creams | 2026-08-13 | — | 7.3K | $182.5K |
| BASED Hydration & Hold Duo | Leave-In Conditioner & Curl Gel Bundle | Science-Backed$40.00 · 4.7 rating | Mousse & Gel | 2026-08-13 | — | 8.4K | $335.9K |
| BASED Hydration Definition Volume Trio | Leave-In Conditioner, Curl Cream, Curl Mousse Bundle | For Hydrated, Defined, Voluminous Curls | Science-Backed$60.00 · 4.8 rating | Mousse & Gel | 2026-08-13 | — | 9K | $542.8K |
| BASED Curl Gel | High Strength Gel For Maximum Curl Definition | Simple, Effective, BASED.$20.69 · 4.7 rating | Mousse & Gel | 2026-08-13 | — | 9.4K | $193.6K |
| BASED Essential Skin Set | Under Eye Elixir, Daily Cleanser, Daily Moisturizer | Simple, Effective, BASED.$54.40 · 4.8 rating | Skin Care Kits | 2026-08-13 | — | 11.7K | $634.8K |
| BASED Deluxe Curly Kit | Curl Mousse, Curl Gel, Curl Refresh Spray, Curl Cream, Leave-In Conditioner, Shampoo, Conditioner & Comb | Simple, Effective, BASED.$180.00 · 4.8 rating | Mousse & Gel | 2026-08-13 | — | 13.1K | $2.4M |
| BASED Curl Refresh Spray | Instantly Refreshes Curls, Lightweight with No Buildup | Simple, Effective, BASED.$24.69 · 4.7 rating | Mousse & Gel | 2026-08-13 | — | 16.8K | $414.7K |
| BASED Body Lotion | Santal Scent | Advanced Moisture Binding, Deeply Nourished, Visibly Radiant | Simple, Effective, BASED.$25.00 · 4.9 rating | Body Lotions & Creams | 2026-08-13 | — | 17.4K | $435.7K |
| BASED Style & Hydration Duo | Leave-In Conditioner + Pomade | Lasting Hydration & Medium Hold | Science-Backed, High Performance$60.00 · 4.8 rating | Leave-in treatments | 2026-08-13 | — | 18.3K | $1.1M |
| BASED Curl Mousse | Defines & Adds Instant Volume for Frizz-free Curls | Simple, Effective, BASED.$24.69 · 4.7 rating | Mousse & Gel | 2026-08-13 | — | 19.5K | $481.8K |
| BASED Complete Curly Kit | Curl Mousse, Curl Gel, Curl Refresh Spray, Curl Cream, Leave-In Conditioner & Comb | Simple, Effective, BASED.$100.00 · 4.8 rating | Mousse & Gel | 2026-08-13 | — | 21.7K | $2.2M |
| BASED Hydration & Volume Duo | Leave-In Conditioner & Curl Mousse Bundle | Science-Backed Ingredients$50.00 · 4.8 rating | Mousse & Gel | 2026-08-13 | — | 24.4K | $1.2M |
| BASED Ultimate Skin Set | Under Eye Elixir, Daily Cleanser, Daily Moisturizer, Skin Revival Spray, White Face Towel | Simple, Effective, Based.$95.00 · 4.8 rating | Skin Care Kits | 2026-08-13 | — | 28.1K | $2.7M |
| BASED Shower Duo + Skin Revival Spray – Shampoo, Conditioner, Hypochlorous Acid Spray | Gentle Cleanse, Nourishing Moisture | Science-Backed, Effective$78.00 · 4.8 rating | Body Care Sets | 2026-08-13 | — | 28.3K | $2.2M |
| BASED Hair Elixir | Nourishes, Seals, & Protects Hair | Lightweight, Non-Greasy Formula | Instant Shine & Color Vibrancy | Thermal & Heat Protection | Deeply Nourishes | Helps Reduce Breakage | Science-Backed Ingredients$30.00 · 4.8 rating | Mousse & Gel | 2026-08-13 | — | 28.3K | $849.0K |
| BASED Wave & Style Duo | Sea Salt Spray + Pomade | Beachy Texture & Medium Hold | Science-Backed, High Performance$60.00 · 4.8 rating | Mousse & Gel | 2026-08-13 | — | 28.4K | $1.7M |
| BASED Shower Duo + Hair Elixir | Shampoo, Conditioner, Hair Elixir | Cleanse, Hydrate & Protect | Science-Backed, High Performance$85.00 · 4.8 rating | Shampoo & Conditioner Kits | 2026-08-13 | — | 29.1K | $2.5M |
| BASED Complete Care Kit | Shower Duo + Skincare Duo | Science-Backed, Soothing, Effective$100.00 · 4.8 rating | Body Care Sets | 2026-08-13 | — | 30.2K | $3.0M |
| BASED Texture Essentials Bundle: Texturizing Powder & Sea Salt Spray - Lightweight Volume, Matte Finish, Natural Texture with Kelp & B5, Medium Hold for Short to Medium Hair, Paraben Free$60.00 · 4.6 rating | Hair Styling Powders | 2026-08-13 | — | 37.9K | $2.3M |
| BASED Conditioner | Premium Science-Backed, Deep Conditioning | For All Hair Types$35.00 · 4.8 rating | Conditioner | 2026-08-13 | — | 46.5K | $1.6M |
| BASED Skincare Trio – Daily Skincare Duo + Skin Revival Spray | Supports Clearer-Looking Skin | Daily Moisturizer & Cleanser | For All Skin Types | Science-Backed, Effective$58.00 · 4.8 rating | Skin Care Kits | 2026-08-13 | — | 52K | $3.0M |
| BASED Bodywash | Soothing & Hydrating | Science-Backed | Sulfate & Paraben Free.$30.00 · 4.7 rating | Hair Care | 2026-08-13 | — | 52.8K | $1.6M |
| BASED Matte Texture Duo | Texture Powder + Texture Clay | Matte Finish & Strong Hold | Science-Backed, High Performance$60.00 · 4.6 rating | Hair Styling Powders | 2026-08-13 | — | 54.7K | $3.3M |
| BASED Skin Revival Spray – Hypochlorous Acid | Supports Clearer-Looking Skin | Helps Calm Redness | Soothes Irritation$18.00 · 4.8 rating | Moisturizers & Mists | 2026-08-13 | — | 56.8K | $1.0M |
| BASED High Performance Deodorant | Aluminum Free | All-Day Odor Protection | Simple, Effective, BASED.$18.00 · 4.6 rating | Deodorants | 2026-08-13 | — | 58.5K | $1.1M |
| BASED Pomade | Medium Hold & Medium Shine | Simple, Effective, BASED.$30.00 · 4.7 rating | Mousse & Gel | 2026-08-13 | — | 61.9K | $1.9M |
| BASED Deluxe Straight/Wavy Hair Kit | Shampoo, Conditioner, Texture Powder, Hair Clay, Pomade, Sea Salt Spray + Wooden Comb | Science-Backed, High Performance$160.00 · 4.8 rating | Shampoo & Conditioner Kits | 2026-08-13 | — | 66K | $10.6M |
| BASED Shampoo | Premium Science-Backed, Gentle Cleansing, & Nourishing | For All Hair Types$35.00 · 4.7 rating | Shampoo | 2026-08-13 | — | 87.6K | $3.1M |
| BASED Curl Cream | Instant Definition & Hydration | Simple, Effective, BASED.$30.00 · 4.6 rating | Mousse & Gel | 2026-08-13 | — | 91K | $2.7M |
| BASED Under Eye Elixir | Brightens, De-Puffs & Revitalizes Under Eyes | Simple, Effective, BASED.$28.00 · 4.6 rating | Eye Treatments | 2026-08-13 | — | 95.8K | $2.7M |
| BASED Daily Skincare Duo | Purifying Face Wash + Restoring Moisturizer | Built For All Skin Types | Science-Backed Ingredients | Science-Backed$30.00 · 4.7 rating | Skin Care Kits | 2026-08-13 | — | 112.6K | $3.4M |
| BASED Curly Duo: Science-Backed Curl Cream & Leave-In Conditioner Bundle - Defines Curls, Controls Frizz, Medium Hold with Agave & Silk Protein, Instant Hydration & Nourishment, No Cheap Fillers$60.00 · 4.7 rating | Leave-in treatments | 2026-08-13 | — | 117.5K | $7.1M |
| BASED Texture & Hold Duo: Sea Salt Spray & Hair Clay Bundle - Science-Backed Volumizing Spray with Kelp & B5 + Strong Hold Texturizing Clay with Santal Sandalwood, Low Shine, Paraben Free$60.00 · 4.6 rating | Hair Styling Powders | 2026-08-13 | — | 118.5K | $7.1M |
| BASED Sea Salt Spray | Instant Volume & Texture | Infused with Kelp Extract & Vitamin B5 | Simple, Effective, BASED.$30.00 · 4.6 rating | Hair Care | 2026-08-13 | — | 151.3K | $4.5M |
| BASED Hair Clay - Strong Hold Matte Finish 3oz Jar Shea Butter Beeswax Essential Clays$30.00 · 4.5 rating | Mousse & Gel | 2026-08-13 | — | 190.2K | $5.7M |
| BASED Leave-in Conditioner | Instant Hydration & Anti-Frizz | Simple, Effective, BASED.$15.04 · 4.6 rating | Conditioner | 2026-08-13 | — | 249.1K | $3.7M |
| BASED Shower Duo | Shampoo + Conditioner | Deep Clean, Hydrates, Soothes Scalp, Boosts Volume | Fresh Peppermint | Science-Backed Formula | 12oz Each$60.00 · 4.8 rating | Shampoo & Conditioner Kits | 2026-08-13 | — | 282.3K | $16.9M |
| BASED Hair Texture Powder | Instant Volume & Texture | Lightweight, Matte Finish | Simple, Effective, BASED.$30.00 · 4.4 rating | Hair Styling Powders | 2026-08-13 | — | 509.4K | $15.3M |
